German Brand Award for Kesseböhmer@Home

A virtual 3D showroom that creates proximity. This is what Kesseböhmer@Home continues to offer. Together with Vogelsänger Studios, Kesseböhmer developed the digital and, above all, sustainable platform when the most important industry trade fair, Interzum, could not take place in 2021 due to a pandemic. Now, an independent and interdisciplinary jury of experts honored the website with a "Winner" award at the German Brand Awards.

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Based on Kesseböhmer's idea, Vogelsänger implemented Kesseböhmer@Home for the trade fair date in May 2021, a virtual showroom that also enables personal encounters and an emotional experience in the Internet online - one of the main requirements that Kesseböhmer had formulated in advance. The backdrop for a virtual home is provided by the historic half-timbered house at the company's site in Bad Essen.

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In the context of this atmospheric ambience, the hardware system manufacturer pulls out all the stops for a digital online presentation: personal tours, short speeches by company personalities filmed live, 33 touchpoints, 96 product videos, moving 3D CAD image data, and a total of 12.3 GB of material in five languages convey an authentic impression of the company and its innovations.

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The tour through the virtual "Fachwerk showroom" is varied and entertaining thanks to the attention to detail. Above all, the door remains open to visitors after the event - the presentation on www.kesseboehmer-cominghome.de is designed to evolve with the company and its products. The opportunity for personal exchange in the digital world is retained.

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The award, initiated by the German Design Council and presented by the German Brand Institute Foundation, honors successful brand management in Germany. It discovers, presents and awards unique brands and brand builders and not only advances the winners, but also their respective industries. Kesseböhmer and Vogelsänger as an agency held its own in the "Excellence in Brand Strategy and Creation / Brand Digitalization" category, which recognizes the strongest campaigns, concepts and strategies from individual disciplines.

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With around 1,200 entries from 19 countries, the 2022 German Brand Award achieved a great international response. The evaluation was based on the criteria of independence and brand typicity, brand distinctiveness, differentiation from the competition, and target group relevance. Brand management was to take into account aspects such as sustainability, degree of innovation, continuity and future viability. Factors such as the design quality of the brand presence, the homogeneity of the brand experience and economic success also played a decisive role in the judging process.