In the turbulent world of retail, impulse buying has an enormous impact as a powerful tool that significantly influences customers' purchasing decisions. Spontaneous purchases, triggered by situational or personality-related stimuli, occur in a variety of places in the store— es at the entrance, within the various departments, as a useful addition to other products, or even in the busy checkout area. This diversity of influence points underscores the need for thoughtful placement and appealing presentation of impulse goods on the sales floor in order to achieve maximum success.

The importance of impulse merchandise placement design goes far beyond mere aesthetics. An appealing and functional design plays a crucial role by es only improving product visibility but also creating an inviting atmosphere that entices customers to linger longer. The design of impulse merchandise placements becomes a creative key that captivates customers. Through the clever use of recommendations, targeted promotions, and attractive presentation, an environment is created in which customers make spontaneous purchasing decisions and are carried away by the fascination of the impulse goods on offer. In this interplay of design and presentation elements, the shopping area becomes an inspiring stage for impulsive shopping. The selection of goods in the farm shop is as diverse as the landscape from which they originate. Customers appreciate the quality and freshness of the products, which are often purchased directly from the farm or neighboring farms. This direct connection producer and consumer creates the trust and transparency that characterize farm shops—even without personal contact during shopping.