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Retail Solutions

Fruit & vegetable retail fixtures: perfect presentation for freshness and quality

The fruit & vegetable department is the heart of every store - the first impression the customer gets shapes their entire shopping experience. At Kesseböhmer Ladenbau GmbH, we understand the importance of well-designed and functional retail fixtures for Food & Vegetables. The freshness and quality of the products must not only be convincing, but also presented in the best possible way. In this context, aspects such as the arrangement of the fruit and vegetable shelves, lighting and product presentation play a decisive role.






The importance of appealing design

Customer-oriented furniture customization

To ensure that the retail fixtures meet the individual needs of our customers, it is crucial to know the exact requirements. Careful planning takes into account, for example, the number of crates (Ifco or similar) that need to fit on the fruit and vegetable shelves. Our furniture is designed to support the smooth running of the store.

Presentation and illumination

The presentation and lighting of the goods are of central importance for an appealing shopping experience. Freshness plays a key role in Food & Vegetables, and the right lighting skillfully showcases the products on the fruit and vegetable shelves. We understand that a well-lit and clearly laid out fruit & vegetable department not only encourages customers to pick up the produce, but also makes it easier to present the goods.

Price transparency

Clear price allocation is essential. Our furniture enables easy price labeling so that customers can easily understand the cost of their selected products on the fruit and vegetable shelf. This creates trust and contributes to a positive shopping experience.

Placement according to product groups

The targeted placement of product groups is another key to a successful fruit & vegetable department.

Impulse buying: Clever placement for spontaneous decisions

In the world of the fruit & vegetable department, there are products that are particularly suitable for impulse purchases. Fresh snacks such as berries or sliced fruit are examples of items that customers like to buy spontaneously. Specially illuminated fresh food counters and other specially designed furniture serve to offer customers a more convenient shopping experience by making products more easily accessible and optimizing the presentation on the fruit and vegetable shelves. To also promote spices, nut mixes or other dry, packaged products, for example, small table displays can be placed in strategically positioned areas of the fruit and vegetable shelf. These displays attract customers' attention and encourage them to make spontaneous purchases by presenting the products in an appealing way. In this way, placement by product group is not only functional, but also promotes sales.

Our customized solutions for your fruit & vegetable department

Comprehensive advice

At Kesseböhmer Retail Solutions, we attach great importance to individual advice. Our experts work with you to analyze the conditions on site and develop tailor-made solutions that are both functional and aesthetically pleasing. In the fruit & vegetable sector, every department is unique, which is why we take the time to understand your specific requirements. Whether you are looking for optimal placement options, want efficient product presentation or value sustainable materials, our advice will ensure that your individual needs are fully met.

Flexibility through system parts

The dynamic nature of retail requires flexible retail fixtures that can adapt quickly to changing conditions. Our fruit & vegetable departments are designed to grow with your business. Thanks to our modular system components, you can not only optimize existing structures, but also easily integrate new products or product ranges. The flexibility of our solutions minimizes downtime and reduces the overall cost of store redesigns in the long term.

Our solutions at a glance:

  • Individual advice: analysis of local conditions for customized solutions.
  • Modular systems: Flexible adaptation to changing requirements and product ranges.
  • Optimized placement: Sophisticated structure for efficient product presentation and improved shopping flow.

Impulse buying promotion: Strategic placement of table displays for spontaneous purchasing decisions.

Innovative technologies for maximum freshness

Digital price labeling

At a time when prices change frequently, flexible price labeling is of great importance. Our retail fixtures offer the option of digital price labeling on the fruit and vegetable shelves, which not only increases up-to-dateness but also clarity. Customers can quickly and easily see the current prices.

Lighting for fresh produce

The lighting of fresh produce plays a decisive role in emphasizing its natural freshness and attractiveness. Careful illumination with the right color temperature is of central importance here. By using light sources with the right color temperature, food can appear in its natural coloring and thus present an appealing, fresh appearance. This is not only important for the aesthetic presentation on the sales floor, but also helps to give customers a realistic picture of the quality of the products.

Personal consultation

Feel free to send us your questions via our contact form or contact us by phone or e-mail.

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+49 5742 - 46 -

Mon-Thu. 8-17 h / Fr. 8-14 h

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