When you think of Usedom, seagulls, beach chairs, and maritime blue and white usually come to mind. But in Heringsdorf, the new EDEKA Pfitzmann shows that es completely different. A market has been created here that deliberately breaks with convention and instead focuses on a bold, urban concept that you would expect to find in Berlin-Kreuzberg or London.

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A mangrove tree as the centerpiece

The history of this market is extraordinary: often, the shopfitting is planned first shopfitting then the decoration is chosen. Here, es was es . Mr. Pfitzmann's vision was clear even before the first floor plan was drawn: a real mangrove tree would form the centerpiece of the fruit and vegetable department. The entire layout was developed around this natural monument—a statement of individuality and attention to detail.

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Street art meets vintage charm

As soon as you enter, it becomes clear: this market is a creative journey of discovery.

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Graffiti art: The back wall of the fresh food counter was individually designed by a graffiti artist—an urban contrast to the classic supermarket atmosphere.

Material mix: Real wood boards , rough brick, and vintage elements lend texture and history to the space.

Urban Jungle: Hanging plants are everywhere, and combined with a consistent lighting concept using warm LED strips, they create an atmosphere that is more reminiscent of a cozy café or market hall than a classic local grocery store.

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Independent yet harmonious

What makes the retail design of this project so special is that each department has its own unique design, yet the store still feels like a unified whole. The consistent use of natural materials and the well-thought-out lighting concept create a harmonious overall picture that slows customers down and invites them to linger.

Our services at a glance

We are proud to have mounting this extraordinary concept from the initial idea to the mounting . Our project scope included:

Retail design & conceptual shopfitting: Translating the vision into a functional design.

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System shelving: Modern solutions that blend discreetly into the urban look.

Bakery modules: Individual presentation for fresh moments of enjoyment.

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EDEKA Pfitzmann in Heringsdorf is proof that daring to take risks and having a strong vision pays off. A store that not only supplies, but also inspires.

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