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Retail Solutions

From beverage store to meeting place: The GVP experience in Weiden

A place has been created in Weiden that is revolutionizing traditional beverage shopping. Visitors can expect not only an enormous selection, but also a genuine shopping experience that uniquely combines design and regional identity in a sales area covering more than 700 m².

Where industrial design meets the art of brewing

The interior design concept pays homage to craftsmanship. The GVP market captivates with its striking industrial charm that immediately catches the eye:

Copper as a highlight: Authentic copper kettles and exposed copper pipes add shiny accents and bridge the gap to the look of traditional breweries.

Modern comfort: Warm wood surfaces and strategic green accents soften the urban design.

Lighting concept: Well-designed lighting that the products are perfectly showcased while creating an inviting atmosphere.

A commitment to home: beer culture with a modern twist

The connection urbanity and beer is no coincidence here, but rather a matter close to our hearts. Weiden and the entire Upper Palatinate region look back on a deeply rooted beer tradition.

The focus is on craft-brewed specialty beers such as the legendary Zoigl, festival beers, and regional classics such as Gambrinus. Our goal es frame this liquid cultural heritage in a modern frame and bring tradition to life for today and tomorrow.

A new meeting place for Weiden

The GVP market sees itself not only as a point of sale, but also as a lively meeting place. At its heart is the integrated event area, which brings the market to life:

Regular tastings: Discover new varieties right on site.

Exciting events: Events focusing on regionality and enjoyment turn shopping into an experience.

With this market, Weiden has gained more than just a beverage retailer— es a new meeting place for everyone who values quality, design, and a relaxed atmosphere.