External impact, first impressions count:

The first interaction with the customer is the entrance area, which should leave a lasting impression. Recognition value and trust are created through consistency with the corporate identity (CI) in shopfitting. It is of great importance to address the target group in a targeted manner in order to appeal to potential customers and arouse their curiosity. The entrance area of a store is usually planned with a bakery in mind. Customers enter the store and are immediately greeted by the smell of freshly baked pastries. This aroma creates a pleasant atmosphere and gives customers a warm welcome.

Store fittings play a decisive role in shopfitting, as they should not only be functional but also appealing. It includes shelves, counters and display furniture that present the products in an appealing way and use the space efficiently. Interior design goes beyond this and refers to the strategic arrangement of elements in the store to create a harmonious environment.

Atmosphere is a key factor that is shaped by lighting, music, color scheme and scents in the shopfitting sector. An inviting atmosphere attracts customers and invites them to linger. Graphic design contributes to the visual identity of the store through appealing signage, logos and labels.

The overall atmosphere is also influenced by the indoor climate, which includes the temperature, ventilation and acoustics of the space. An optimal indoor climate ensures that the noise level is comfortable and allows for a relaxed shopping atmosphere, while a pleasant indoor climate creates a comfortable environment.

To ensure that the interior effect of the store meets the needs of customers and creates a positive shopping experience, it is important to seamlessly incorporate these elements into a well-thought-out overall concept.

Presentation of goods,
visual communication at the highest level:

There are several aspects to consider when implementing a shop-in-shop system. Lighting plays a crucial role in presenting the products correctly. Modern equipment and the use of lighting techniques are essential to show off the products to their best advantage. It is also important to highlight the branding and its unique selling points in line with the CI. This helps to ensure consistent and appealing product positioning.